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與卡戴珊一家的金錢同行

  The Kardashians can make money even if they encounter bad things.

  卡戴珊一家即使遇到了不好的事情,也還是能賺到錢。

  In February this year, rumored that reality show star Khloé Kardashian's boyfriend and NBA player Tristan Thompson derailed again, this time with her half-sister. Good friend Jordyn Woods.

  今年2月,有傳言稱真人秀明星克洛依·卡戴珊(Khloé Kardashian)的男友、NBA球員特里斯坦·湯普森(Tristan Thompson)再次出軌,這次是跟她同父異母的妹妹的好友喬丁·伍茲(Jordyn Woods)。

  Jordin has a good relationship with Kylie Jenner, the youngest of Kardashian-Jenner sisters. Kylie has her own cosmetics empire, and she named several products after Jordin. line. These include the Jordin lipstick set, which includes the matching velvet liquid lipstick and raspberry red lip liner.

  喬丁與卡戴珊-詹納姐妹中最年輕的凱莉·詹納(Kylie Jenner)關系好到住在了一起,凱莉擁有自己的化妝品帝國,她以喬丁的名字命名了幾條產品線。其中包括喬丁唇膏套裝,包括配套的絲絨液態唇膏和覆盆子紅的唇線筆。

  傳 A few days later, Kardashian fans noticed that the Jordin lipstick set on Kelly Cosmetics website has been reduced from $ 27 to $ 13.50. Customer reviews of this product have also become angry: "This lipstick smells betrayal" and "Beware, applying this lipstick may make you revenge." At the same time it was on sale, and sold out almost instantly. And other Kelly cosmetics sales have also increased significantly.

  這件事傳了幾天之后,卡戴珊的粉絲們注意到,凱莉化妝品網站上的喬丁唇膏套裝已從27美元下調至13.50美元。客戶對這款產品的評價也開始變得憤怒:“這個唇膏聞起來有背叛的味道”和“當心,抹了這個唇膏可能會讓你恩將仇報”。與此同時它也在熱賣,幾乎是瞬間售罄。而其他凱莉化妝品的銷量也大幅增長。

  Chloe's emotional problems, and the conflict between Kylie and Jordin-presented to the public just like every chapter in the family's life-is expected to be released on the E! Channel on Sunday, the 16th season of "With Card "Keeping Up With the Kardashians".

  克洛依的感情問題,以及凱莉和喬丁的失和——和這家人生活中的每一個章節一樣呈現在了公眾面前——有望在周日E!頻道開播的第16季《與卡戴珊一家同行》(Keeping Up With the Kardashians)中一一道來。

  在 On the phone a few days ago, Kelly told me that she didn't know that Jordin was on sale, and when she heard the news, she called an employee to find out. She said that a few weeks ago the company had switched the packaging from white to black, and the product was already on sale. "This is not my character. I will never do anything like this, and when I saw it, my reaction was a shock," Kelly said. "Jordin knows I didn't sell it."

  前幾天在電話里,凱莉告訴我,她原本不知道喬丁在打折,一聽到消息就給一名員工打電話了解情況。她說,幾周前,公司把包裝從白色換成了黑色,這款產品就已經在打折了。“這不是我的性格。我永遠不會做這樣的事情,當我看到的時候,我的反應是嚇了一跳,”凱莉說。“喬丁知道我并沒有甩賣它。”

  Even so, the Jordin incident is a symbol of a mature Kardashian ecosystem: messy family affairs sustain the celebrity news cycle, sparking interest in the TV show and helping to promote an increasing number of sponsors And brand products.

  即使如此,喬丁事件也是一個成熟的卡戴珊生態系統的象征:亂七八糟的家事維持了名人新聞周期,引發了人們對這檔電視節目的興趣,從而有助于宣傳越來越多的贊助商和品牌產品。

  In the interview, Kris Jenner, 63, a self-proclaimed "star mother", and her five daughters, Kourtney, 39, Kim, 38, Chloe, 34, Kendal, 23, and Kelly, 21-talked about the family business in detail. This is equivalent to a masterclass course to monetize influence.

  在采訪中,現年63歲、自稱“星媽”的克麗絲·詹納(Kris Jenner)和她的五個女兒——39歲的考特尼(Kourtney)、38歲的金(Kim)、34的克洛依、23歲的肯德爾(Kendal)和21歲的凱莉——詳細談論了這個家族企業。這相當于一門將影響力貨幣化的大師班課程。

  一起 Together they changed the way they advertised diet drinks, designer handbags, music festivals that were doomed to fail, and more products, including paying for posting on their Instagram account, which cost up to $ 1 million. They dominated the sneaker industry through huge endorsement contracts with Adidas and previous contracts with Puma and Nike (the latter through King's husband Kanye West). Their power to change the digital market is amazing. After Kelly tweeted "Are other people not using Snapchat? Or am I just using ... uh, this is too sad", the market value of Snapchat has evaporated by 1.3 billion US dollars.

  她們一起改變了減肥飲料、設計師手袋、注定要失敗的音樂節和更多產品的廣告方式,包括她們的Instagram賬號付費發帖,一條費用可達100萬美元。通過和阿迪達斯的巨額代言合同,以及之前跟彪馬和耐克的合同(后者是通過金的丈夫坎耶·韋斯特[Kanye West]),她們主宰了運動鞋產業。她們改變數字市場的力量大到驚人,在凱莉發推“其他人是不是不用Snapchat了?還是只有我在用……呃,這太傷心了”后,Snapchat的市值蒸發了13億美元。

  Even if you haven't watched one of their episodes, you are likely to have bought a Kardashian endorsement or investment (Pepsi? Calvin Klein? Proactiv?). Their sisters are a media company, if it swallowed a cosmetics group, mated with fashion brands, and gave birth to sports and leisure babies. (Their only brother, 32-year-old Bob, even invested in several companies, including a novelty socks brand.)

  即便她們的節目你一集也沒看過,你也很有可能買過一個有卡戴珊代言或投資的東西(百事?Calvin Klein?Proactiv?)。她們幾姐妹是一間媒體公司,如果說它吞下了一個化妝品集團,與時裝品牌交配,生下了運動休閑寶寶的話。(他們唯一的哥哥、32歲的鮑勃[Bob]甚至投資了幾家企業,包括某新奇襪子品牌。)

  In 2007, Chris introduced a series of reality shows to producer Ryan Seacrest. The show will follow her three hard-to-find young ladies: Courtney, King, and Chloe, during which they climbed from fourth-tier stars to first-line.

  2007年,克麗絲向制片人瑞安·西克雷斯特(Ryan Seacrest)力薦一部系列真人秀。該劇將跟拍她的三個很難伺候的大小姐:考特尼、金和克洛依,在此期間她們從四線明星爬到了一線。

  She said,‘ whatever happens, we will be attacked in all aspects, and this gives me an idea, ’” said Seacrest. His production company was only recently opened, so that he had to send an employee to Best Buy to buy a camera to record Kardashian's pool party, and then put in an E! Sell ??this creative video. The cable channel was abandoned at first, but Seacrest convinced executives.  At the time, the family was not well known, but King was at least friends with Paris Hilton and had sex videos. Kris promoted the show as a modern version of Brady Bunch." (If Jan [Jan] has a sex tape). Kelly and Kendall, who now have a young fan base, were only 9 and 11 years old when the show began. "Kelly and I didn't want to be involved for a long time, we just wanted to go back to the room and chat with friends on iChat," Kendall said.

  “她說,‘無論發生什么事,我們的方方面面都會被攻擊,這讓我產生了一個想法,’”西克雷斯特說。他的制片公司才剛開不久,以致于得派一名員工去百思買(Best Buy)買了臺攝像機,用來記錄卡戴珊的泳池派對,后來放進了一部向E!推銷這個創意用的勁爆影片。這個有線電視頻道起初放棄了,但西克雷斯特說服了高管。

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  Grandchildren are the role of show, followers of paparazzi, and stars of parents' social media streams. They are loved by fans from 160 countries who watched them grow up. "Everyone always says how I pulled Mason out!" Courtney said. "Even if fans saw Mason, they said I couldn't believe it was so long ago." As King grew to the age of abandoning the bust, this one-percent group of "Truman's World" (Truman Show) seems to continue.

  當時,這個家族并不為人所知,但金至少和帕里絲·希爾頓(Paris Hilton)是好友,并且有性愛錄像。克麗絲將該節目宣傳為“現代版的《布雷迪家庭》(Brady Bunch)”。(如果簡[Jan]有過性愛錄像帶的話)。如今擁有年少一帶粉絲基礎的凱莉和肯德爾在節目開播時分別只有9歲和11歲。“凱莉和我在相當長時間里不想參與其中,我們只想回房間,和朋友用iChat聊天,”肯德爾說。

  The Kardashian sisters' menus are constantly expanding to provide something for everyone. Are you a self-love person? Try Chloe's Good American Cowboy. ("I didn't know I was considered fat until I became famous," Chloe told me.) Want a "working mom" lifestyle product? On Tuesday, Courtney will debut Poosh, a beauty and health collection named after her daughter Penelope. Or maybe you love wearing oversized camouflage jackets and wedge boots? Kendall + Kylie is waiting.

  孫輩是節目秀的角色、狗仔隊的跟拍目標、父母社交媒體流的明星,受到看她們長大的160個國家粉絲的喜愛。“每個人總說我是怎么把梅森拽出來的!”考特尼說。“即便粉絲看到梅森,他們也說我無法相信那是那么久之前的事了。”隨著金成長到拋棄圍胸的年齡,這種百分之一群體的《楚門的世界》(Truman Show)看來會繼續演下去。

  Because of these women's huge influence on social media, most of these brands sell almost online and have no marketing budget. In 2017, King launched her KKW Beauty series, which sold an estimated $ 14.4 million worth of products (about 300,000) within the first five minutes. According to data from Captiv8, a marketing company that connects brands and influencers, Kendall, who has become the world's highest paid model last year, recorded $ 26.5 million in just 53 Instagram sponsored posts. When Kelly was 15 years old, Kris used her to practice her idea of ??selling the same color lip gloss and eyeliner. In March, Forbes magazine called Kelly the youngest "self-made billionaire" in history, sparking heated debate over the definition of "self-made." "I can't say I did it on my own," Kelly told me while driving to a Los Angeles airport. "If they're just talking about funds, strictly speaking, I don't have any inherited money. But I've got a lot of help, and there's a lot of platforms."

  卡戴珊姐妹的菜單不斷擴充,為每個人都提供了些東西。你是身體自愛人士嗎?試試克洛依的Good American牛仔吧。(“我直到成名后才知道我被認為是胖子,”克洛依告訴我說。)想要“職場媽媽”生活方式產品嗎?周二,考特尼將首發Poosh——用她女兒佩妮洛普(Penelope)命名的美容與健康系列。或者也許你愛穿超大款迷彩夾克和楔形靴子?Kendall + Kylie隨時恭候。

  But people still tend to dismiss the Kardashian sisters with a "famous for their fame" argument rather than an entrepreneur whose influence and reach may be second only to the reality star in the Oval Office. Maybe it's because they didn't hide their materialism. (Croey recently posted a picture of her ten-month-old daughter "True" on Instagram, surrounded by a pile of $ 160,000 perkin package). Or maybe because they are empowered women, but they also care about drawing perfect smokey makeup?

  由于這幾位女人在社交媒體上的巨大影響力,這些品牌大多幾乎只在線銷售,基本無營銷預算。2017年,金推出她的KKW Beauty系列,最初五分鐘之內便售出了估計價值1440萬美元的產品(約有30萬件)。據幫品牌與網紅牽線的營銷公司Captiv8的數據,去年,已成為世界上薪資最高模特的肯德爾僅憑53條Instagram的贊助帖,便入賬2650萬美元。凱莉15歲時,克麗絲便用她來實踐自己的同色系唇蜜和眼線搭配銷售的想法。3月份,《福布斯》雜志(Forbes)稱凱莉是史上最年輕的“白手起家億萬富豪”,引發了對于“白手起家”定義的激烈爭論。“我不能說我是靠自己做的,”凱莉在開車前往洛杉磯某機場的路上告訴我。“如果他們只是在說資金,嚴格來說是的,我沒有任何繼承的錢。但我得到了相當多幫助,還有很大的平臺。”

  In her living room, King said that she and Kanye have been making a "mood board": some of the looks they like, or the improvements they want to make to Jin's makeup, fragrance and accessories collection. Unfortunately, she can't always appear everywhere. So in Tel Aviv on the other side of the globe, the perfect replica of King's face—the lush false eyelashes on the big almond eyes and the thick contours of his cheeks—sit in the eyewear designer Carolina Lemke Lemke) 's office.

  但人們仍傾向于不屑一顧地以“因為出名而出名”的論調來談論卡戴珊姐妹,而非影響力和觸及面可能僅次于橢圓形辦公室里那位真人秀明星的企業家。或許這是因為她們毫不掩飾自己的物質主義(克洛依最近在Instagram上發了張她十個月大女兒“楚”(True)的照片,周圍是一堆價值16萬美元的各色柏金包)。又或許是因為她們是賦權女性,但同樣很在意畫出完美煙熏妝?<-->紐約時報中英文網 http://www.zvkdrb.live<-->

  4In April of this year, Carolina Lemke will launch the Kim Kardashian West sunglasses series, which is the first collection launched by the brand in the United States. These gigantic black sunglasses, dotted with rhinestones, have appeared on Kim's Instagram several times. Her friend, Israeli supermodel Bar Refaeli, came up with the idea. "She showed me some of the ads she took for them, and I thought they were cute and well done. She said, 'We should launch in the United States, you should do it here!'" King said.

  在自己的起居室里,金說,她和坎耶一直在做一種“情緒板”:那是一些他們喜歡的造型,或他們想給金的化妝、香氛和飾品系列做出的改進。可惜,她總不能同時出現在所有地方。于是在地球另一端的特拉維夫,金的面孔的完美復制品——大杏仁眼上繁茂的假睫毛,面頰有濃重的輪廓線——就端坐在眼鏡設計師卡羅萊娜·萊姆克(Carolina Lemke)的辦公室里。

  Wu Jin emphasized that she did more than name these projects. She designed the sunglasses, went deep into the production process, and gave instructions on how the package would look (and then said it again after Kanye gave her opinion). "It's not like,‘ hey, can you do an endorsement for us and then walk into our world, ’” King said. "Instead,‘ what do you want this to be? '”

  今年4月,卡羅萊娜·萊姆克將推出金·卡戴珊·韋斯特太陽鏡系列,這是品牌在美國推出的第一個系列。這些碩大的黑色墨鏡有一些點綴著水鉆,已經在金的Instagram上出現了幾次。她的朋友、以色列超模芭兒·拉法莉(Bar Refaeli)想出了這個主意。“她給我看了她給他們拍的一些廣告,我覺得很可愛,做得很好,她說‘我們應該在美國推出,你應該到這里做!’”金說。

  說 She said that she participated in KKW beauty, KKW perfume and the extremely downloaded mobile game "Kim Kardashian: Hollywood". "If I change my hairstyle, I'll let them know-‘ Hey guys, I ’m going to dye a hair ’or‘ be a pink-haired character ’,” she said in frequent conversations with her app developer.

  金強調,她不僅僅是給這些項目冠名。她設計了這款墨鏡,深入到生產過程中,就包裝的樣子發出指示(然后在坎耶發表意見之后又說了一遍)。“這并不是像,‘嘿,你能不能給我們做一個背書,然后走進我們的世界,’”金說。“而是,‘你希望這是個什么東西?’”

  Brand reliance on personal charm means that if fans are disappointed, sales may decline. Analysts said that early last year, when Kelly tried to hide news of her pregnancy and reduce the number of posts on social media, the discussion surrounding her brand calmed down.

  她說,她參與了KKW美妝、KKW香水以及下載量極高的手機游戲“金·卡戴珊:好萊塢”(Kim Kardashian: Hollywood)。“如果我換了發型,我會讓他們知道——‘嘿大家,我要染個頭發’或者‘做個粉色頭發的角色’,”她在和自己的應用開發者頻繁的交流中說。

  Yes, a large part of my business is on social media, Kelly said. "But it's also important to keep this private time."-Except those that were filmed?

  品牌極度依賴個人魅力就意味著如果粉絲感到失望,銷量可能會下降。分析人士說,去年年初,當凱莉試圖隱藏懷孕的消息,并減少在社交媒體上的發帖量時,圍繞她品牌的議論就平靜下來。

  She smiled. "Apart from going on national TV, I take privacy very seriously."

  “是的,我有很大一部分生意是在社交媒體上,”凱莉說。“但保留這些私人時間也是很重要的。”——除了被拍攝下來那些?

  However, Chloe and her sisters are still launching sponsored ads for HiSmile Teeth Whitening Kit, Flat Tummy Diet Tea, and Lollipop to suppress appetite. Chloe has recently posted a post in which she wore a pink bra, showing off her gutted abs, and trying to sell medically suspicious meal replacement shakes. Later, actor Jameela Jamil, who often criticized the Kardashian sisters, made angry comments.

  她笑了。“除了上全國電視以外,我是非常注重隱私的。”

  If you are too irresponsible to do it: 1. Recognize the fact that you are relying on personal trainers, nutritionists, and possibly chefs and surgeons to achieve your beauty, not this laxative ... ,2,  Kris is optimistic about such criticism. I don't live in that negative energy space," she said. "90% of people will look forward to knowing this family, our journey, and who we are." The full-fitting Crowe said she has never been a chef She posted all her personal workout sessions to Snapchat, and she knew that not everyone could afford such a luxury. "Well, listen, I'm going to show you what to do, fool, repeat 15 times, three groups, this is the action ..." she explained.

  然而克洛依和她的姐妹們仍然在發布HiSmile牙齒美白套裝、Flat Tummy減肥茶和抑制食欲的棒棒糖的贊助廣告。克洛依最近發表了一篇帖子,照片上,她身穿粉色胸罩,炫耀著溝壑分明的腹肌,極力推銷醫學上效果可疑的代餐奶昔。之后,經常批評卡戴珊姐妹的演員賈米拉·賈米爾(Jameela Jamil)發表了憤怒的評論。

  He Jin defended the product endorsements of his family. Teeth whitening? "I don't have a dental patch. People really think so!" Girdle? "I'll give it to friends who have just given birth!" Kendall's Proactiv endorsement was widely mocked after Kris tweeted that it was "brave and fragile"? "Because of her acne, she never thought she could be a model," King said.

  “如果你太不負責任,無法做到:1、承認如下事實:你是靠私人教練、營養師、可能還有廚師和手術師來實現你的美顏,而不是靠這個瀉藥產品……并且,2、

  She also said that she had rejected more invitations than accepted ones. When a fast-moving consumer goods brand bid $ 1 million for her to post only one Instagram post, Kanye advised her not to do it, saying, "These companies will copy my stuff." King then refused. Thanks, Kanye gave her $ 1 million on Mother's Day. "He wrote me a check with that number and said,‘ Thank you so much for supporting me without posting, ’” she said.

  克麗絲對這類批評持樂觀態度。“我不活在那個負能量空間,”她說“90%的人會很期待認識這一家人、我們的旅程以及我們是誰。”剛健完身的克洛依說,她從沒有過廚師,她把所有個人鍛煉環節都發到Snapchat上,她很清楚不是每個人都能負擔得起這樣的奢侈。“好了,聽著,我就要向你展示該怎么做,傻瓜,重復15次,三組,動作是這樣的……”她解釋道。

  However, despite these small mistakes, you have to admire Kris and Kim to turn the sex video that could have been a shameful scarlet letter into entertainment gold, forming a sufficiently powerful platform for King to visit the White House and generate criminal justice reform. Impact has included persuading President Donald Trump to reduce his sentence to 63-year-old Alice Marie Johnson, who was sentenced to life imprisonment for non-violent drug crimes.

  金為家人的產品代言做了辯護。牙齒美白?“我沒有牙齒貼片。人們真會那么以為!”束腰帶?“我會送給剛生小孩的朋友的!”肯德爾的Proactiv代言,在克麗絲發推宣傳說是“勇敢和脆弱”之舉后受到廣泛嘲笑?“因為她的痘痘,她從沒想過自己能當模特,”金說。

  I asked Kim if she had considered running for office.

  金還說她拒絕的邀約多過接受的。當某快消服裝品牌出價1百萬美元要她只發一條Instagram帖子時,坎耶勸她別做,說,“這些公司會抄襲我的東西。”金于是拒絕。作為感謝,母親節那天坎耶給了她100萬美元。“他開了張寫著那個數的支票給我,說‘非常感謝你總是支持我,沒有發帖,’”她說。

  No, I don't think so, she said. "That will most likely be the most stressful job in the world, and I don't think it will work for me."

  不過,雖有這些小差錯,你得佩服克麗絲和金把本可成為恥辱紅字的性愛錄像帶變成了娛樂黃金,形成了一個足夠強大的平臺,讓金得以造訪白宮并對刑事司法改革產生了影響,包括說服唐納德·特朗普總統對因非暴力毒品犯罪被判終生監禁的63歲的愛麗絲·瑪麗·約翰遜(Alice Marie Johnson)減刑。

  Kanye Kardashians and Swift told people about the side effects, then let me do it, "and she listed the side effects of this product.

  我問金她是否考慮過競選公職。

  “不,我不這么想,”她說。“那很可能會成為世界上壓力最大的工作,我覺得那不適合我。”

  坎耶卡戴珊夫婦大戰斯威夫特把副作用告訴人們,那就讓我來做,”之后她列出了這種產品的副作用。

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